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The role of brand in quality assessment on the example of sensory evaluation of coffee

 

 

 

Key words: 

sensory analysis, preferences, brand, coffee, blind test.

Summary

The article presents the results of sensory evaluation of coffee and the results on consumer preferences of selected coffee brands with the aim to verify whether there is any correlation between the product perception (brand perception) and its sensory evaluation performed with the use of a blind test. The results indicate low correlation between the brand image and the sensory evaluation of the product.

dr inż. Paweł TUREK 

Cracow University of Economics Faculty of Commodity Science and Product Management Department of Industrial Commodity Science  ul. Sienkiewicza 4, 30-033 Cracow e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

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