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Consumers’ perception of new dairy products

Consumers’ perception of new dairy products

 

Key words:
new product, dairy, consumer.

 

Summary
The objective of this study was to determine categories of new dairy products which are available on the Polish and the world market, as well as exposition of Polish consumers’ perception of these products. The study relied on diagnostic survey method. Basic statistics were used in the initial data analysis. It included the calculation of the partial abundance of examined 203 persons group of opinion givers. Subsequently, the effect of place of residence on the individual dependent characteristics resulting from questions was analysed. For this purpose, nonparametric Chi 2 test and factor V-Cramer were used. The study shows that Polish market of new dairy products can be divided into four categories based on new flavours, new forms of packaging, pro-health properties and products dedicated to a specific target groups. By contrast, the world market is concentrated mainly around yoghurt and milk drinks. The research conducted in Poland indicated that the place of residence doesn’t affect the interpretation of the term „new dairy product”. Respondents most often are guided by the purchase price of new dairy products. Rural residents attach more consideration to healthy characteristics of new dairy products than residents of the city. Polish consumers’ perception of new dairy products on the market is quite low what should be taken into consideration by dairy industry.

 

dr inż. Aneta DĄBROWSKA
University of Warmia and Mazury in Olsztyn
Faculty of Food Science
Department of Dairy and Quality Management
ul. Oczapowskiego 7, 10-726 Olsztyn, Poland
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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